TRON

There have been many ways of targetting audiences by Disney during their production of TRON.

There has been some above the line advertising of the movie including an IMAX 3D Experience which happened on October 28th. Also Select 3D and IMAX 3D theaters worldwideplayed a 20 minute sneak peekof the movie to get the audience interested.  also exclusive new video content, including behind-the-scenes clips, trailers and artwork, was released on the web for advertising of the film to get more people to want to go and see it before it was released. the first trailer of the film was out on March 5th 2010 and featured scenes with Sam, Flynn and the Tron world, this was with Alice In Wonderland, the second trailer was attached to Step Up 3D and another with Resident Evil: Afterlife and on November 9th 2010 a new trailer was released and sneak previews of the film on november 5th 2010 on Disney channel
there has also been below the line advertising to attract audiences and this included the soundtrack of the film with music scored by Daft Punk which was released on December 7th.  also alot of products have been revealed, including tech gadgets, clothing, toys and many more.  they have even made the video game based on the film, and in addition to all of this Oakley released $150 of 3D glasses.
On December 19th 2009, along with the second still from the movie, a new poster was revealed. also banners promoting the film paved the way to the 2010 Comic-Con convention.  On October 19th 2010, a new banner was revealed, combining segments from the original Tron poster in it. 
there has also been theme park atttractions to do with the film to attract an audience including a nighttime dance party named "ElecTRONica" which premiered on October 8th 2010 at the Disneyland resort in California and to go with this a sneak peak with scenes from the film was shown in 3D.  also a 23 minute clip of the film was screened on many IMAX theatres all over the world except Southern Sweden. 

How the marketing of TRON and Moon compare.
first of all, the film Tron is a 3D film and Moon is not and so Moon did not have as much marketing in this sector of the film as Tron did as Tron was able to advertise the 3D element of the film with sneak previews etc whereas Moon could not do this simply as it was not 3D.  For the release of Moon, it was first going to be a straight to DVD release but after it premiered at the 2009 Sundance Film Festival in January 2009, it was decided to be cinema released and was fully released in UK cinemas on 17 July.  For Tron however, before the release there were sneak previews of parts of the film including a 23 minute clip in many IMAX theatres which sold out within in hour, showing how much attraction the film had.   The film was originally set to be released in the UK on December 26th, 2010, but due to high demand, it was released on the 17th.