Sunday, 3 April 2011

3D cinema on the slide

it has started to become apparent that 3D films are becoming less attractive and not as many people want to see them as before.  for films like Avatar, about 80% of the people who went to see it, saw it in 3D and it was assumed that the format would quickly overtake theatrical distribution.  however after this film, people have started to not see 3D films as they dont want to any longer pay the price of the ticket and so see more 2D films. 

                                 

This diagram helps to prove my point as there is a decline in how many people are going to see films in 3D, however money is still being made from the 3D films.

“In total, we’re making more money than ever from 3D, but nobody is noticing because we’re all fighting for screens,” added Disney theatrical distribution chief Chuck Viane.  and so this can be seen as one of the reasons why there is a decline in how many people see films in 3D, because there are too many to see and not everyone will want to pay to see all of the 3D films.

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